[ UNFILTERED. TECHNICAL. HONEST. ]
Field Notes
From People Who Actually Build
Perspectives on AI, transformation, and the craft of shipping software - written by the team behind 120+ projects.
[LATEST]
From the studio
Generative AI in the enterprise - beyond the demo.
How we move LLM pilots into production with retrieval, evaluation harnesses and cost-aware orchestration for first-party data.
Modernising legacy stacks without breaking the business.
A pragmatic playbook for application modernization - strangler patterns, cloud integration and enterprise architecture done in flights.
Cross-platform vs native - choosing for the next 5 years.
When React Native, Flutter or fully native delivers compounding ROI for D2C brands and enterprise mobility.
Cloud cost as a product metric.
Treat infra spend like CAC - instrument, attribute and iterate. A FinOps framework for high-growth platforms.
From analytics to action - closing the experimentation loop.
Tracking, BI and personalisation programmes that ship outcomes weekly instead of quarterly reports.
Platform engineering for product-led growth.
DevOps, internal developer platforms and quality gates that let small teams ship like large ones.